Below is a list of some major food and beverage IP license agreements. This list was provided by Juris Law Group, a leader in Food & Beverage IP Licensing. If your firm has worked on some impact food or beverage IP licenses, we’d love to include them on this list so please contact us to let us know.
- Gordon Ramsay: Gordon Ramsay is introducing his first line of frozen food, “By Chef Ramsay, currently available exclusively at Walmart. The range includes a variety of comfort food classics such as lasagna, shepherd’s pie, macaroni bake, mushroom risotto, chicken pot pie, lemon caper chicken, slow-roasted beef, shepherd’s pie, and fish and chips. Each meal represents a unique part of Ramsay’s culinary journey and can be reheated in minutes. Ramsay is excited to make his favorite dishes accessible to homes across the country and hopes they inspire home chefs. These frozen entrees are now available at Walmart locations nationwide. https://people.com/gordon-ramsay-launches-his-first-frozen-food-line-at-walmart-7852522
- Hooters ®: Hooters ® is a nationally recognized restaurant chain and brand and has entered the grocery store with their famous Hooters wing sauce and breading.
- Andrew Zimmern: Andrew Zimmern, the Emmy-winning TV personality and chef, has introduced his new frozen entrée line, ‘By Andrew Zimmern,’ currently available exclusively at Walmart stores nationwide. Drawing from his diverse experiences and personal recipes, Zimmern offers four meal varieties: Pulled Pork Mac & Cheese, Meatloaf, Turkey Dinner, and Swedish Meatballs. These frozen meals aim to provide comforting, chef-quality food with an emphasis on quality and convenience. Zimmern’s passion for food and cultural exploration is evident in this endeavor, allowing him to connect with more people and reshape the frozen food category. Each dish in the line tells a story of authentic flavors and family, reflecting Zimmern’s culinary expertise and dedication to the art of cooking. https://finance.yahoo.com/news/family-dinner-host-andrew-zimmern-130400912.html
- Kardea Brown: Delicious Eats by Kardea Brown, launched by acclaimed chef and host of Food Network’s ‘Delicious Miss Brown,’ Kardea Brown, brings a taste of comfort, warmth, and Southern flavor to kitchens nationwide. Available exclusively at Walmart stores, this frozen entrée line reflects Brown’s Southern heritage and culinary expertise. The offerings include Country Kitchen Fried Chicken, Chicken Fettuccini Alfredo, Chicken Pot Pie, and Sausage and Grits. Each dish captures the essence of Brown’s love for food and her Southern roots, aiming to evoke true feelings and emotions through its thoughtfully crafted flavors and ingredients. Kardea Brown’s heartfelt meals make the heartwarming flavors of Low Country cuisine accessible to home chefs and food enthusiasts, offering a taste of Southern hospitality and culinary finesse. https://www.businesswire.com/news/home/20231016137207/en/Introducing-Delicious-Eats-by-Kardea-Brown-%E2%80%93-a-New-Frozen-Entr%C3%A9e-Line-of-Southern-Inspired-Culinary-Creations
- Guy Fieri and Flavortown: Guy Fieri, the renowned celebrity chef, restaurateur, and Emmy Award-winning TV host, has introduced “Guy Fieri’s Flavortown,” a premium frozen entrée line available exclusively at Walmart stores across the United States. This culinary star’s new line offers a selection of his favorite meals, including Sweet and Sour Pork, Cheesy Lasagna with Pepperoni, Sloppy Joe Mac & Cheese, and a Cheesy Chicken Enchilada Bowl. Facilitated by IMG, Flavortown’s licensing representative, this partnership allows shoppers nationwide to enjoy dishes influenced by Fieri’s more than two decades of culinary travels and iconic career moments. These frozen meals can be quickly heated in a microwave oven and bring the flavors of Fieri’s signature dishes to the dining room table. https://www.frozenfoodsbiz.com/guy-fieris-flavortown-frozen-food-line-debuts-at-walmart-stores-in-us/ and https://www.foodandwine.com/guy-fieris-flavortown-meals-walmart-8384933
- Impossible Foods: Impossible Foods, a California-based plant-based meat company, has unveiled its latest food concept in the frozen aisle, “Impossible™ Bowls,” featuring single-serve frozen plant-based entrees that are ready in minutes. The lineup includes eight classic comfort dishes that utilize Impossible’s award-winning assortment of plant-based proteins, including beef, chicken, and pork. Some of the dishes include Sweet & Sour Impossible™ Pork, Teriyaki Impossible™ Chicken, Chili Mac with Impossible™ Pork, and more. These meals are designed for convenience and accessibility, making it easier for people to try plant-based options. Each 9oz Impossible Bowl is rich in protein (10g-13g), low in saturated fat, and free from cholesterol and trans fat. They are also environmentally friendly, with a smaller ecological footprint compared to animal-based proteins in terms of water consumption, land use, and greenhouse gas emissions. This launch follows a series of new retail products from Impossible Foods, including Impossible™ Chicken Patties, Impossible™ Sausage Patties, Impossible Wild Nuggies™, and Impossible™ Sausage Links, all aimed at providing plant-based alternatives to a wide audience. https://impossiblefoods.com/media/news-releases/impossible-foods-introduces-impossible-tm-bowls-new-plant-based-meals-in-the
- Hershey’s: Walmart has introduced a new line of frozen chocolate-covered fruit from Hershey’s and Reese’s, offering a sweet and fruity treat. This Walmart-exclusive lineup, expected to be available in other major grocery stores by 2024, includes four different combinations: Hershey’s white creme and milk chocolate frozen blueberries; Hershey’s white creme and milk chocolate frozen raspberries; Hershey’s cookies n’ creme frozen strawberries, coated in white creme and chocolate cookie pieces; and Reese’s frozen fruit banana slices, layered with chocolate and peanut butter over frozen banana pieces. The concept is reminiscent of a viral TikTok trend from earlier in the year, where users were creating similar chocolate-covered fruit clusters. Walmart Has New Frozen Chocolate-Covered Fruit from Hershey’s and Reese’s (yahoo.com)
- Tillamook: Tillamook County Creamery Association has introduced premium frozen meals, including Mac & Cheese and Crispy Stone-Fired Pizza, featuring their award-winning cheese. The Mac & Cheese comes in three flavors, and the pizzas in four. They aim to offer a restaurant-quality dining experience at home. Mac & Cheese is available now at select Target and Walmart locations, and the pizzas will be available in October at select retail stores. https://www.prnewswire.com/news-releases/tillamook-debuts-premium-frozen-meals-mac–cheese-and-crispy-stone-fired-pizza-301907275.html
- Travis Kelce: Kansas City Chiefs tight end Travis Kelce has launched “Travis Kelce’s Kitchen,” a line of barbecue dishes available exclusively at select Walmart stores. The product range includes seven dishes inspired by the flavors of Kansas City, featuring macaroni and cheese, baked beans, brisket, and sausage options. Kelce’s love for food is not new, and he often discusses his culinary interests on his podcast, “New Heights with Jason and Travis Kelce.” The dishes aim to bring the taste of Kansas City barbecue to fans across the country and are now available in Walmart’s refrigerator aisle. https://people.com/travis-kelce-line-prepared-barbecue-meals-are-available-at-walmart-8379624
- TGI Friday’s: TGI Friday’s is launching four new restaurant-inspired single-serving frozen meals, expanding its presence in the frozen food category. These meals offer restaurant quality and innovation for convenient dining at home. The new entrées include: Whiskey-Glazed Chicken and Mashed Potatoes: Flame-grilled chicken with TGI Fridays’ whiskey BBQ glaze and mashed potatoes; Spicy Cajun Style Chicken Fettuccine Alfredo: Spicy Cajun-style sauce with white-meat chicken served over fettuccine; Spinach and Artichoke Sauce Chicken and Rice: Cheesy spinach and artichoke sauce with tender chicken over long-grain rice; and Whiskey-Glazed Pulled Pork Mac & Cheese: Slow-cooked pulled pork with whiskey BBQ glaze over mac n’ cheese. These frozen entrées are available at Walmart locations nationwide, offering a variety of dining options for consumers to enjoy at home. https://www.meatpoultry.com/articles/29229-tgi-fridays-serves-up-four-new-frozen-food-options
- Entenmann’s: Entenmann’s is introducing its Refrigerated Ready-To-Bake Cookie Dough, offering consumers a convenient way to enjoy their favorite Entenmann’s treats at home. Available at Albertson’s stores across the U.S., this new product line includes a range of flavors: Glazed Donut Cookie; Chocolate Chip Cookie; Chocolate Brownie Cookie and Cinnamon Toffee Cookie. These ready-to-bake cookies aim to provide the same love and flavor as Entenmann’s hallmark products, ensuring an enjoyable baking experience for consumers. This expansion into the ready-to-bake cookie dough category brings a fresh twist to home baking. https://www.snackandbakery.com/articles/109600-entenmanns-releases-ready-to-bake-cookie-dough-line
- Frank’s Red Hot: Vlasic has partnered with Frank’s RedHot to introduce three new pickle products that combine spicy cayenne pepper flavors from Frank’s with garlic dill from Vlasic. The varieties include Kosher Dill Wholes, Kosher Dill Chips, and Kosher Dill Spears, all infused with Frank’s RedHot Original sauce. https://www.foodbusinessnews.net/articles/24852-vlasic-brings-the-heat-with-new-franks-redhot-flavored-pickles
- Jack Daniel’s Tennessee Honey BBQ Meat: Jack Daniel’s Tennessee Honey has partnered with Completely Fresh Foods to introduce a range of pre-prepared, ready-to-eat meat entrees. This collaboration builds upon their 2009 partnership for the Jack Daniel’s Old No. 7 brand. The initial offerings include various honey barbeque options like pulled pork, chicken, beef brisket, ribs, and chicken and beef strips. These products are currently available in select stores, with more options to come. All of them are infused with the distinct flavor of Jack Daniel’s Tennessee Honey whiskey. These ready-to-eat meat entrees can be found at Walmart stores nationwide, with plans to expand to more retail locations in the future. https://www.licenseglobal.com/branded-products/jack-daniels-flavors-bbq-range
- Jack Daniel’s Old No. 7: The successful growth of the Jack Daniel’s Old No. 7 line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement. With the success of the Jack Daniel’s line of barbeque and grilling sauces, the launch of Jack Daniel’s ready-to-eat entrees is a natural fit for the brand. The heat-and-serve offerings include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other “center of the plate” home meal products. All varieties are prepared with the special flavoring of Jack Daniel’s Tennessee Whiskey. Jack Daniel’s ready-to-eat meats were introduced into test markets in September, 2008 in Southern California and have since expanded distribution across the United States. Jack Daniel’s meat products are proving to be one of the fastest growing new meat product introductions in the last 10 years. Jack Daniel’s Meats: They know ‘Jack’ | 2020-02-19 | The National Provisioner (provisioneronline.com)
- Jack Daniel’s BBQ Sauce: Introduced as the new grilling sauce named after the popular whiskey Jack Daniel’s.
- https://www.provisioneronline.com/articles/109222-getting-sauced-the-finishing-touch-for-good-barbecue
- Los Angeles Rams: Meat District has partnered with the Los Angeles Rams to introduce “The Champ” Burger, made from premium steak cuts of Chuck, Brisket, and Short-Rib Angus Beef. These butcher-crafted burgers come in co-branded packaging featuring the LA Rams logo, making them a perfect choice for tailgates and homegates. https://www.prnewswire.com/news-releases/meat-district-partners-with-los-angeles-rams-to-introduce-the-champ-burger-301667983.html
- Pioneer Woman: Turns out the Pioneer Woman Instant Pot was only the beginning for Ree Drummond. Ree Drummond recently launched a line of Pioneer Woman entrées, sides and breakfast bowls at Walmart, inspired from her family’s most frequent meal requests and includes: Smothered Chicken; Fried Chicken; Classic Country Fried Steak; and Bacon Meatloaf. Ree Drummond Is Launching a Line of Pioneer Woman Food at Walmart (tasteofhome.com)
- Netflix Stranger Things Chicken Nuggets: In anticipation of the hit show’s fourth season – they debuted an unbelievable plant-based chicken in a nationwide activation. Skinny Butcher’s Crazy Crispy Chick’n Nuggets have become Walmart’s top-selling plant-based item and the third most popular frozen poultry substitute in the US. These nuggets, co-branded with Netflix’s Stranger Things series, gained significant attention on social media and are now available in thousands of Safeway and regional Costco locations. According to IRI data, Skinny Butcher’s nuggets at Walmart outsell the second-best selling plant-based item by 3 times in velocity and 2.3 times in dollar sales. The brand attributes its success to its fun and approachable branding, along with the product’s special double breading, pea protein, and proprietary spice blend, making it one of the tastiest and crispiest plant-based chicken options on the market. https://vegconomist.com/retail-e-commerce/skinny-butcher-nuggets-walmart-top-selling/
- Netflix Stranger Things/Scoops Ahoy: Scoops Ahoy, the iconic ice cream shop from “Stranger Things,” is making a comeback at Walmart. Starting on Sept. 13, U.S. and Australian stores will stock seven flavors of “Stranger Things” Scoops Ahoy Ice Cream, inspired by the beloved ice cream joint. While fans await the show’s fifth and final season, they can enjoy these unique flavors, including U.S.S. Butterscotch and Mint Flare. The ice cream will also be available in the U.K., Italy, Brazil, Mexico, and Japan. https://variety.com/2023/tv/news/stranger-things-ice-cream-walmart-1235721323/ and Netflix Drops ‘Stranger Things’ Ice Cream Inspired by the Show – and We Tried It (people.com) and A Scoops Ahoy Ice Cream Truck Is Hitting the Road for Stranger Things Day – Netflix Tudum
- Cinnabon: Cinnabon’s delectable treats are now available in the frozen food section of Walmart stores nationwide. The lineup includes both sweet and savory breakfast options, with items like Caramel Pecan Ooey-Gooey Rolls and a CinnaBiscuit Chicken Sandwich. Excitingly, this frozen food range will soon arrive at Target, Safeway, and Food Lion stores. Kristen Hartman, Cinnabon’s president, expressed their joy at extending the brand’s presence beyond bakeries, especially during the pandemic. These frozen treats start at $4.83 and complement existing Cinnabon products available in grocery stores. The launch places Cinnabon alongside sister brands Auntie Anne’s, Carvel, and Jamba in the freezer aisle. Frozen comfort foods, particularly breakfast items, are gaining popularity during these times. In the world of breakfast innovation, Cinnabon joins recent releases like Little Debbie’s Oatmeal Creme Pie Cereal and Hershey’s Reese’s Snack Cakes for breakfast. Comfort food enthusiasts can now enjoy Cinnabon’s delights conveniently at home with these frozen options. https://www.usatoday.com/story/money/food/2020/09/14/walmart-cinnabon-grocery-stores-frozen-breakfast-foods-target/3467952001/
- Wolfgang Puck Worldwide, Inc.: Since Wolfgang Puck’s first licensing venture in 1987, Wolfgang Puck has established a strong presence in the culinary world, and built upon this success by further developing his food and cookware product lines.
- SkinnyGirl: The Skinny Girl Dips, hummus, salsas, and soups are more than just delicious; they’re your guilt-free indulgence. These products are designed to not only tantalize your taste buds but also offer a perfect balance of natural ingredients, flavor, and enjoyment. Whether you’re dipping into one of our savory creations or savoring our flavorful soups, you can be confident in your choice for a wholesome and satisfying treat. https://issuu.com/tomlee7/docs/skinny-girl-dips.pptx
- Nestle and BuzzFeed: BuzzFeed’s Tasty brand is making its way into the freezer aisle with a delectable lineup of frozen treats in collaboration with Nestle. The Tasty Ice Cream selection offers four tantalizing options: Vanilla Galaxy Twist: Classic vanilla ice cream with blue frosting swirls, caramel stars, and rainbow sprinkles; Peanut Butter ‘S’mores Smash: A delightful blend of peanut butter-marshmallow ice cream, peanut butter cups, graham cracker crunchies, mini marshmallows, and a fudge swirl; Chocolate Caramel Pretzel Crunch: Chocolate ice cream filled with pretzel bites, a salted caramel swirl, and a satisfying crunch; and White Chocolate Raspberry Lava Cake: White chocolate flavored ice cream swirled with raspberry goodness and delectable pieces of cake. Eric Karp, head of licensing at BuzzFeed, expressed excitement about the partnership, saying, “Tasty and Nestle are both known for bringing fun treats to consumers everywhere, and we’re excited to combine the power of both brands to bring Tasty Ice Cream to fans all over the U.S.” Talia Halperin, general manager of Tasty Commerce, emphasized Tasty’s innovative approach and its mission to share delicious creations with consumers. The initial four flavors are currently available at grocery stores across the nation, and Tasty plans to introduce two more ice cream lines later in the year. With Tasty’s bold and creative take on beloved recipes, this frozen treat collection is sure to delight taste buds everywhere. https://www.licenseglobal.com/food-beverage/buzzfeeds-tasty-debuts-frozen-treats
- Moe’s Southwest Grill: Moe’s brings its bold southwest flavors to your home with Moe’s at Home Burrito Bowls, now available at your local grocery store. These flavor-packed bowls feature premium proteins on a bed of rice with your favorite ingredients. “We’re excited to extend a taste of our Moe’s products to the grocery consumer,” said Dave Mikita, SVP and President of Focus Brands Global Channels Team.
- Lorena Garcia: Recognized as one of the country’s leading Latina chefs, Lorena Garcia’s successful career includes a restaurant chain, published books, philanthropy, and multiple television show appearances in both the Hispanic and the general US market. Chef Lorena Garcia unveils “Latin Delights,” a culinary tribute inspired by cherished memories of her grandmother’s kitchen. Explore the Latin Delights Collection: Beef Lasagna: Seasoned beef, Mexican taco seasoning, Ricotta cheese, and roasted poblano peppers; Vegetable Lasagna: Spinach, ricotta, caramelized onions, roasted corn, poblano peppers, and Bechamel sauce; and, Chicken Lasagna: Shredded chicken, peppers, and tomato sauce, filled with tradition. https://www.cheflorenagarcia.com/latindelights
License agreements, like the ones above, were tackled by food licensing expert Pejman Javaheri.